Hi I'm Lucy I am the founder and director at Lucidity. I am the author of the best-selling book 'The Innovation Workout' as well as a coach, trainer, consultant and keynote speaker specialising in giving people the confidence and tools to think creatively, develop ideas and make their innovations happen.  

I developed innovation animals because it’s a quick and simple way to identify preferred working styles when it comes to solving problems, working with others and making ideas happen.  

The animals are a great team-building tool to help understand others working styles and the value in different approaches and perspectives. They are also a friendly way to talk about innovation, which is often seen as a dark art or something reserved for the ‘creative people’. The truth is we are all creative and we are all innovators. Sometimes we just need a bit of help to play to our strengths and achieve our full potential. If you’d like some help achieving your potential then get in touch hello@lucidity.org.uk.